That’s a big number, and it’s clear that it’s difficult to stand out when so much content is present at all times. Right now, more than 27 million pieces of content are shared across the web every single day. ![]() ![]() Now that we’ve answered the question of “what is copywriting?”, let’s focus on why companies are flocking to it in droves. According to CopyBlogger, 'Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.' Read more on post about #copywriting ✍️ Click To Tweet Why Does Copywriting Matter? Because having a website also creates an immediate and pressing need for quality content, brands around the country and the world are hiring professional copywriters at shocking rates. Right now, the field of copywriting is exploding as more and more brands migrate to e-commerce and the development of an online presence. Luckily, it doesn’t have to be this obscure forever.īrands that work with copywriters hire these skilled professionals to create everything from blog and article copy to social media content and product descriptions - depending upon what they need at a given moment. Obviously – or everyone would understand it right off the bat! “Copywriting” is a hard thing to pin down. We took some inspiration from the classic copywriting resource, CopyBlogger, for this. So what is copywriting? And why is it such a big deal today?Ĭopywriting is the art and science of strategically crafting and publishing targeted, reader-focused words (“copy”) online that get people to take some form of action. Unfortunately, none of these hit the nail on the head. ![]() Or, they think it means you copyright legal songs for pay. Some people still conjure up images of journalists on a typewriter, or a reporter - while others think of tech or IT specialists. When strangers meet someone who introduces herself as a copywriter, they often nod enthusiastically and then say without a hint of comprehension, “And what does that mean?” There’s no escaping it.Īs popular as the term is, though, many people still don’t know the answer to the question, “what is copywriting?” If you work in online marketing or even set foot near the industry, you’ve likely heard the term “copywriting.” What Is Copywriting? (& How It Creates Successful Online Brands)
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